Course curriculum

  • 1
    Welcome to the course!
  • 2
    Module 1: Strategy
  • 3
    Module 2: Content
    • Why Content Marketing?
    • Understanding your Audience
    • Exercise: Audience Research
    • Getting Ideas for Content
    • Exercise: Content Plan
    • Planning & Structure
    • Exercise: How to Plan a Video
    • (BONUS) How to Plan a LinkedIn Video
  • 4
    Module 3: Production
    • Production Overview
    • Choosing a Camera
    • Filming
    • Presenting
    • Editing
    • Exercise: Video Shoot Checklist
    • Exercise: Film and edit a video
    • (BONUS) How To Make Subtitles for LinkedIn FREE PREVIEW
    • (BONUS) Video Content Production System
    • (BONUS) Top 5 Royalty Free Music Sites
    • (BONUS) Additional Links and articles
  • 5
    Module 4: Publishing
    • How and When to Publish
    • Re-purposing Content
    • Writing Copy for Posts
    • Exercise: Publishing Scedule
    • Youtube vs Vimeo vs Wistia (BONUS)
    • How to Repurpose Video Content - 6 Different Ways (BONUS)
    • Coschedule Tutorial - Using templates (BONUS)
  • 6
    Module 5: Tracking & Results
    • Tracking & Results
    • Bitly Link Tracking
    • Exercise: Tracking Results
  • 7
    Conclusion
    • Conclusion